After analyzing the sales results in various countries of the CIS and working with focus groups in the sales regions it was decided to create a new basic label design

The analysis conducted by focus groups in Kazakhstan, Kyrgyzstan and other CIS countries showed that our products can develop and occupy leading sales positions in different regions. However, it was decided that in order to more effectively promote the brand in new regions an entirely new, individual and unique label design for all products should be created. According to our experts such step will help promote the product faster, make it easily recognizable and increase the target audience of customers.