Hagris is the main product of the company. Hagris brand has a high level of recognition and memorability. An exclusive label design in the unified product style was developed for it. This contributes to the rapid expansion of the range of the company in the field of sales. This brand perfectly reflects the European identity of the products.
We start working with new regions with Hagris, as buyers easily remember it, find afterwards and make repeat purchases. Moreover, after the launch of the most promoted brand of our company it is possible to quickly popularize other products in a region in the shortest time and at the lowest cost.
Iskel family is the second series of products that we launch in the market. Its main advantage is the lower price segment with decent quality. Label design is unified for all products.
Products under this brand are secondary. The company need them to gain share in the lower price segment in order to adequately respond to "leaks" and dumping. At the same time Iskel products steadily develop as an independent brand in some regions.
"Dvorjanskoe Razdol'e" represents premium-class products. It has additional principal features in addition to high quality (for example, use of lithography, opener with each can, etc.) Label design is easily recognizable and emphasizes the high-end nature of the product.
Our company manufactures "Dvorjanskoe Razdol'e" products of middle and high-end level. This brand is designed specifically for the regions in which Russian name and association with Russia is very popular.