When entering new selling market we operate in stages:
the primary task of our promotion strategy is to carefully study the sales market and get familiar with the target audience.
After a detailed analysis our experts develop a marketing development program.
Further, a coordinated plan is introduced on the new territory.
How does our marketing program work.
Hagris Group Oy starts to supply the most recognizable and memorable brand - Hagris. We organize all sorts of events for its "promotion", which increase the quantity and quality of distribution. Brand awareness is also promoted through active participation in public events such as exhibitions. In our case, those are food exhibitions, where the range of goods or products of Hagris and distribution partners is displayed.
As soon as the "test" product occupies its solid niche among similar products and becomes widely recognized among consumers, it becomes a kind of "locomotive" of sales.
Further development of territories is performed in two ways:
strengthening of the "locomotive" positions;
gradual introduction of a new product range on this market.
While promoting the brand our experts are constantly expanding market, establishing cooperation with major network regions. To do this, they negotiate with sub-distributors. The company's representative often visit the regions in order to become familiar with the situation, develop additional effective steps for promotion and advertising support.
In addition to proper marketing support, we closely monitor compliance with the balance of pricing for our products. This is how we manage to stay competitive.
By using this sophisticated and well-coordinated marketing strategy our company has achieved a leading position in the various countries of the CIS (Azerbaijan, Tajikistan, Belarus, Moldova, etc.) We actively cooperate with established partners (constantly monitoring competitors, develop logistics solutions, create advertising, increase sales), as well as help new companies to advance in the market.